MandyLives! A bitchin’ business magazine about women, consumerism, culture, media, reputation and branding.
Brand landscapes are changing as businesses realise that building industry is no longer simply about profits and brand equity. It’s about building customer equity, loyalty and respect.
The Harvard Business Review has already urged business managers to view their brands in a new light saying they are not a raisons d’être that must be defended at all costs. Rather they are simply tools for creating long term relationships with people.
The sister publication to MarkLives and MarkMagazine, MandyLives! reports on women and everything that is important to women from a media, marketing, branding, reputation, culture and consumer perspective. A business blog MandyLives! details South Africa’s broader marketing zeitgeist – what brand and business owners should be in the know about right now.
In doing so MandyLives profiles women in media, marketing, culture, reputation, social media and branding. MandyLives! celebrates creativity, fresh local design, keeps readers abreast of trends, discovers the new and uncovers hidden talent and phenomena.
Written and designed according to international content standards MandyLives! is available online and is distributed by email to South Africa’s top marketing people, business owners, ad agencies, media planners, media owners, spin doctors, digital companies, women in business as well as to educators at tertiary institutions and their students.
MandyLives! is the brainchild of Mandy de Waal and Herman Manson and enjoys the support of team of top business journalists and photographers.
de Waal is a former broadcast journalist who spent twenty years in consulting, branding and reputation management before returning to journalism. de Waal has written a slew of stories about graft and corruption including the Mugabe/Naspers story which raised comment in Business Day and saw her interviewed on 702, SAFM and Cape Talk. de Waal currently writes for Noseweek; Mail & Guardian; ITWeb, Mark Magazine, MarkLives as well as titles in New York and London. A judge for the Discovery Health Journalism Awards, de Waal also sits on the panel of judges for the PICA Awards Magazine Publishers Association of South Africa.
Manson has a long history with digital media and publishing, having founded the award winning website media.toolbox in 1998, and until recently being the publisher of BRAND magazine, an another award winning title he helped found.