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This thing was constructed on December 15, 2009, and it was categorized as Branding, By Mandy de Waal, Cartoons, People, Reputation Management, Social media, advertising.
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Alcohol beverage company, Brandhouse was just looking for a hiding when they threw a legal hissy fit about the Dumisani ad spoof created by Stii. Users on local social media networks almost unanimously took Brandhouse to task telling them to get real, grow a funny bone and to see the satire as a compliment that shows the Windhoek Lager brand’s been adopted by an adoring public.

The next salvo to test Brandhouse’s sense of humour (or lack of it) comes from none other than local legend Zapiro. Highlighting the public spat between Malema and Cronin, Zapiro uses the Windhoek Lager “Keep it real” slogan to tell Julius to get a grip in his latest cartoon on TimesLive.

MandyLives!com waits to see if Brandhouse’s legal eagles will be ordered to unsheath their talons.

(Thanks to ITWeb’s Nicola Mawson for the heads up on the cartoon.)

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This thing has 3 Comments

  1. Posted December 15, 2009 at 9:21 pm | Permalink

    I really hope Brandhouse see the funny side!

    I don’t always subscribe to his views, but I would consider this one of Zapiro’s funniest cartoons: very topical & so appropriate!

    Brandhouse – keep it real, we’re laughing *with* you and not *at* you.

  2. Travis
    Posted December 15, 2009 at 9:28 pm | Permalink

    There’s a big difference between a cartoon that is obviously a work of satirical commentary, and an ad that is designed in every way to look like a real ad for a real brand. So Brandhouse are highly unlikely to take any sort of action here, as it would be a clear challenge to the cartoonist’s Constitutional right to freedom of expression.

  3. Posted December 19, 2009 at 6:40 am | Permalink

    I think it’s quite a cunning way to ramp up the interest, wouldn’t be any fun if they responded with a LOL or smiley face. It’s gone viral because of the tweezer-lipped verkramp response

One Trackback

  1. Posted December 15, 2009 at 9:23 pm | Permalink

    [...] This post was mentioned on Twitter by Marcel, Mandy de Waal. Mandy de Waal said: Brandhouse lampooned (again!) http://www.mandylives.com/?p=180 Zapiro takes a swipe at Brandhouse & tells cry baby Malema to "keep it real" [...]

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