It’s not an original idea, but certainly a well executed one that plays to the sentiment of a soccer mad nation just ahead of 2010. TBWA\Hunt\Lascaris‘ Kompanya campaign for Adidas pays tribute to typical barbershop ads which can be seen on the sidewalks of townships and cities from Soweto to Lagos and Mombassa. The result is a cunning series of commercials that play on African pride and the game that grips the heart, mind and soul of soccer lovers across the continent. The campaign also cleverly positions Adidas as local, relevant, yet at the heart of a global soccer loving community.
Advertising Agency: TBWA\Hunt\Lascaris, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Damon Stapleton, John Hunt
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott/Marion Bryan
Account Supervisors: Mellisa Dittberner, Lisa Finkelstein
Illustrators: Nadja Lossgott, Tracey Milne
Typographer: Nadja Lossgott
Photographer: David Prior