Keeping it real

You know your advertising campaign has hit home when the message and brand it promotes becomes a part of popular culture.

Ras Dumisani’s desecration of the South African anthem has become one of the biggest talking points on social networks in recent times. So it comes as no surprise that a smart and witty spoof of the Windhoek Lager commercial followed, telling Dumisani to “keep it real”.

Jonathan Commerford of The Jupiter Drawing Room Cape Town who handle Windhoek Lager, confirmed that the viral sensation was indeed a spoof. “I can only speak on behalf of the agency and not the client, but we think it’s quite funny and clever.”

“It’s great for the agency to see the campaign and brand message entering into popular culture and getting a life of its own. As long as it is not offensive and inline with Windhoek Lager’s messaging and brand character it is a good thing,” Commerford said.

“What this communicates to us is that people get the Windhoek campaign and that it is working. The values of “keeping it real” are coming through and being understood. As a brand Windhoek would have respect for the nat anthem. We wouldn’t respect anyone messing it up. Let’s face it the spoof is funny. As such it is not undoing anything we’ve done, in fact it is building on it the message. It’s great that people are adopting the ads into popular culture, it’s something we always wanted to happen.”