Mandylives!com

A bitchin' business magazine about women, consumerism, brands, culture, media and advertising. Edited by Mandy de Waal.

Things categorized as 'Branding'

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Levi’s loves local

Posted on July 27th by mandyd.
Levi's has long been a staunch supporter of local culture, particularly South African music as is seen with the brand's sustained sponsorship of the Oppikoppi and Rocking the Daisies ...

Vodacom’s too cool

Posted on July 22nd by mandyd.
Who loves you Daddy? Amy Allais of Ola! Films has created a winner for Vodacom in an advert that's part "Priscilla, Queen of the Desert" and some "Little Miss ...
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Mon Dieu! France.fr

Posted on July 22nd by mandyd.
TechCrunch reports that just over a week ago France launched a multilingual tourism site to sell the nation's brand to the world.  One small problem though, tourists visiting ...
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Cape Town Stadium’s new logo gets an ‘f’ for fugly

Posted on July 22nd by mandyd. %
Sport24 reports that the Cape Town Stadium has unveiled its new logo: Morne du Plessis of SAIL STADEFRANCE which manages the stadium was quoted as saying: "The logo had ...
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Recalibration

Posted on July 19th by mandyd.
By Al McKay of Yellowwood Future Architects The world is looking for a complexity antidote, to return to what is familiar and comforting. What industries can we expect to see flourishing? [caption ...
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Happy Birthday Madiba

Posted on July 16th by mandyd.
MandyLives!com celebrates Nelson Mandela's birthday this weekend with an image of him used in an advertising campaign that helped turn Apple's fortunes around in the late nineties. The television advert ...

He’s just one ridiculously handsome guy. (To bad he had to say goodbye).

Posted on July 16th by mandyd.
After a breathtaking run in what has been called the smartest social media campaigns of its kind, the Old Spice guy has hung up his soap ...
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Crowdsourcing racism

Posted on July 16th by mandyd.
Eish! Talk about a campaign looking for trouble. Brandchannel reports that Vaseline recently launched a Facebook page that offers an avatar that people can adjust to ...
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iPhone 4 brand bruising

Posted on July 16th by mandyd.
Apple's brand hasn't been doing well of late and the iPhone 4 antennae debacle has been particularly bruising for the brand. The smart phone was rejected consumer watch groups and ...
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BP = Brand Poison

Posted on July 15th by mandyd.
With news BP is going to be investigated for allegedly negotiating the release of the Lockerbie bomber in an oil-for-terrorist deal it seems as if BP's reputation couldn't possibly get ...
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Striking (creative) OIL

Posted on June 14th by mandyd.
Giving "blah" the boot Lowe Bull's OIL reveals its creative side with the brand strategy company’s new Web presence. Founded in 2003 OIL fills the market gap for ...
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Building brands across a fragmented mediaverse

Posted on May 4th by mandyd. %
By Jason Xenopoulos [caption id="attachment_300" align="alignleft" width="252" caption="Jason Xenopoulos"][/caption] We live in a world awash with media where disruptive technologies are reshaping consumer-behavior and rendering traditional means of advertising obsolete. The rise of ...

Another country?

Posted on April 14th by mandyd. 3
Looking at SABMiller's "Welcome the World" commercial for the 2010 Soccer World Cup and Wines of South Africa's celebratory advertisement for the same event, you'd think ...
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Entrepreneurs shall inherit the earth

Posted on March 17th by mandyd. 10
Scott Cundill seems to have significant influence with everyone and anyone who's an entrepreneur. They've either read his book How NOT To Start and Run Your ...
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Mega trends vs fleeting fads

Posted on March 17th by mandyd. %
Ivan Moroke, Group Managing Director of Yellowwood Future Architects looks at the twelve biggest consumer currencies that brand owners need to know about. The word ‘trend’ is ...