Mandylives!com

A bitchin' business magazine about women, consumerism, brands, culture, media and advertising. Edited by Mandy de Waal.

Things categorized as 'advertising'

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Stop me if you’ve heard this before.

Posted on July 27th by mandyd.
Advertising Agency: Rafineri, Istanbul, Turkey Client: Binboa Vodka Creative Directors: Ayse Bali, Murat Cetinturk Art Director: Ozer Yalcinkaya Copywriter: Gorkem Yegin Illustrator: Pelin Kirca Published: March 2010 Via: Ads of the World

Vodacom’s too cool

Posted on July 22nd by mandyd.
Who loves you Daddy? Amy Allais of Ola! Films has created a winner for Vodacom in an advert that's part "Priscilla, Queen of the Desert" and some "Little Miss ...
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Recalibration

Posted on July 19th by mandyd.
By Al McKay of Yellowwood Future Architects The world is looking for a complexity antidote, to return to what is familiar and comforting. What industries can we expect to see flourishing? [caption ...
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Happy Birthday Madiba

Posted on July 16th by mandyd.
MandyLives!com celebrates Nelson Mandela's birthday this weekend with an image of him used in an advertising campaign that helped turn Apple's fortunes around in the late nineties. The television advert ...

He’s just one ridiculously handsome guy. (To bad he had to say goodbye).

Posted on July 16th by mandyd.
After a breathtaking run in what has been called the smartest social media campaigns of its kind, the Old Spice guy has hung up his soap ...
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Crowdsourcing racism

Posted on July 16th by mandyd.
Eish! Talk about a campaign looking for trouble. Brandchannel reports that Vaseline recently launched a Facebook page that offers an avatar that people can adjust to ...
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Striking (creative) OIL

Posted on June 14th by mandyd.
Giving "blah" the boot Lowe Bull's OIL reveals its creative side with the brand strategy company’s new Web presence. Founded in 2003 OIL fills the market gap for ...

Effectiveness awarded by APEX

Posted on May 28th by mandyd. %
Marketing effectiveness got a major boost when the winners of the 2010 APEX Awards were announced at the Vodadome in Midrand last night. While other awards mostly laud creativity, the ...
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Building brands across a fragmented mediaverse

Posted on May 4th by mandyd. %
By Jason Xenopoulos [caption id="attachment_300" align="alignleft" width="252" caption="Jason Xenopoulos"][/caption] We live in a world awash with media where disruptive technologies are reshaping consumer-behavior and rendering traditional means of advertising obsolete. The rise of ...

Another country?

Posted on April 14th by mandyd. 3
Looking at SABMiller's "Welcome the World" commercial for the 2010 Soccer World Cup and Wines of South Africa's celebratory advertisement for the same event, you'd think ...
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Mega trends vs fleeting fads

Posted on March 17th by mandyd. %
Ivan Moroke, Group Managing Director of Yellowwood Future Architects looks at the twelve biggest consumer currencies that brand owners need to know about. The word ‘trend’ is ...
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Cheap Cheap, Chopra

Posted on March 8th by mandyd. %
Drs Deepak Chopra and David Simon take an economy pricing strategy to retailing 'physical healing'; 'spiritual awakening' and 'emotional well being'. The recession's brutal, but surely "manifesting the ...
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Creative Revelation

Posted on January 13th by mandyd. 2
Jackie Scala's smart. A freelance graphic designer, Scala calls herself an artist and not without good cause. Her work screams intelligence.  MandyLives!com caught up with the ...
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Happy holidays

Posted on December 15th by mandyd.
Ad spoof courtesy those fine folks at AdBusters.
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Disruptive marketing passé

Posted on December 15th by mandyd.
With 2009 coming steamrolling to an end  The Digital Edge is looking back at the year that was with local web 'schlebs'. What news stories shocked them the ...